Percy was trained as an aerospace engineer and spent the early career working as a product engineer at multinationals including Azbil Corp (Yamatake) in Tokyo, focusing on operational efficiencies and performance capabilities.
He was always curious and fascinated by the fast-changing and innovative world, later pursued a start-up venture in online sportswear customisation — a decision that kickstarted the entrepreneurship journey. Then co-founded Healthy Chicken, one of Hong Kong's earliest health concept restaurants.
As a serial entrepreneur with multi-sector experience in automotive, apparel and consumer tech, he understood the importance of determination and the ability to stay agile and adapt. The knowledge garnered from trial and error granted insight into a key factor for successful start-up companies — funding.
Percy is now leading the overall sales, marketing and business strategy at Choco Up, aspiring to bring this innovative funding solution to the Asia Pacific.
Brian was trained as an engineer but started his career in investment banking in NYC. He worked in leveraged finance and executed USD 26 billion+ of leveraged loan and high yield bond offerings and managed a portfolio of private equity and real estate assets of USD 4 billion+. He is also experienced in credit analysis, mergers & acquisitions, leveraged buyouts, portfolio management and capital markets.
He is a tech enthusiast, participated in Ethereum's early investment and community building, as well as pre-IPO investments such as SpaceX, Airbnb, Coupang and Lyft.
Brian is a CFA Charterholder and Certified FRM (Financial Risk Manager).
Having a background in finance, Lewis is a serial entrepreneur with a passion to build revolutionary tech products. He co-founded two tech startups and made an exit. Among them is an AI-powered marketing SaaS business that is leading in HK & Taiwan, while the other is an eCommerce marketplace App that ranked No.1 on AppStore.
Prior to his entrepreneurial journey, Lewis led a cross-border team on IP strategy for a Beijing-based pre-IPO mobile game startup at its Tokyo office. He also worked in Structured Finance for a top 10 MNC in Tokyo where he structured M&A and project finance deals in Energy & Solar Power.
Lewis holds a bachelor degree in Risk Management and Finance, and a MSc in Finance.
Kitti held senior positions at one of the largest commercial banks in SE Asia including the head of its Beijing, Xiamen, Shenzhen and Hanoi branches. Having witnessed the amazing growth of China’s tech startups in the past few years, he wanted to get first-hand experience in the startup ecosystem. He later joined a new venture capital firm and helped to set up its first fund. He was actively involved in deal sourcing and has vetted hundreds of deals from China, HK, SE Asia and other countries over the past two years.
Kitti is also a CFA Charterholder.
K has vast experience in banking and FinTech startup, where she specialized in digital banking, marketing, business development and FinTech. Prior to her Choco Up journey, K led the Digital Banking department of a Hong Kong bank. Leveraging her exposure and experience, K envisions her contribution to support startups and businesses to grow and scale.
K graduated from the University of Hong Kong with a Bachelor of Science majoring in Computer Science and Information Systems.
Prior to joining Choco Up, Hui Qing was a financial auditor at KPMG where she specialised in fund management audits. She has also led teams to perform financial audits for Groups of Companies which have been successfully listed on the HKSE and SGX.
Leveraging on her exposure to various successful businesses, HuiQing envisions helping startups and small businesses to grow through strategic fundraising to reach their desired exit goal.
Ryan has over 15 years of broad finance experience across investments, origination, relationship management, credit analysis, risk management, portfolio management, capital markets, and treasury.
Having performed various banking roles in HK, Canada, and Philippines, he understands the funding challenge faced by asset-lite tech-driven companies with limited credit histories.
Ryan holds an MBA from York University’s Schulich School of Business and is a Certified Credit Risk Management Professional.
Prior to joining Choco Up, Fiona was a relationship manager in the banking industry; specialising in both retail and premier banking. With over 4 years of experience in the industry, Fiona has acquired skill sets that are able to help clients and their businesses reach their goals and unlock their growth potential.
She believes in proactive relationship management to strengthen and deepen relationship with clients, henceforth building a strong foundation for customer growth.
Darren carries over 5 years of corporate banking experience in sectors including commodities and Technology, Media and Telecommunications (TMT).
Prior to joining Choco-Up, Darren spent almost 3 years at DBS Bank as a Relationship Manager in the Institutional Banking Group – TMT team. Darren was involved in deal execution ranging from leveraged buyouts to project financing, covering clients mainly from Singapore, Europe, and the US.
Darren graduated from Nanyang Technological University with a Bachelor of Business (Banking and Finance).
After an amazing 5-year journey of working at the core team of 2 startups, Tracy is now applying her passion and knowledge in fundraising to connect entrepreneurs and small business owners with Choco Up. Eager to understand the founders’ vision and needs, helping them succeed and building long-term relationships.
She also gets very excited about startup and investment trends!
Tracy holds an LLB from Durham University.
Emmanuel has prior experiences working in the finance industry, in banks and corporate finance, with multiple internships to prepare him for the fast-paced and rigorous requirements needed. He is passionate about investing and helping start-ups to grow and scale up, fast-tracking their growth in the shortest amount of time needed.
Emmanuel graduated from Nanyang Technological University with a Bachelor of Business (Banking and Finance).
Always fascinating about ever-changing world with creative ways of doing businesses. Opportunities are everywhere if you set your mind on it.Prior to joining Choco Up, Endrita was in a Financial Service, Real Estate and Tech industry.
He researched & established new businesses that involved full spectrum of strategic business initiatives. Always solving challenges with technology and conventional methods, helping entrepreneurs in fundraising to accelerate & propel their business growth, and leveraging on connections/partnership for new business creation.
Endrita graduated from University College Dublin with a Bachelor of Science majoring in Marketing.
Eason has experience working in both banking and startups. He is passionate about helping startups grow at a rapid pace. He is looking forward to helping Choco Up expand its revenue-based financing solution all over Asia.
Eason holds a BSc in Risk Management and Business Intelligence at HKUST.
A seasoned operations professional with over 8 years of experience in Digital Platform Management, Operation Strategy Planning and Customer/Partner Relationship Management for both eCommerce & e-Payment solution.
Zoie is passionate about enhancing deeper relationships with customers by helping them achieve their desired goals for using a platform and continuously delivering new ways for the customer to derive value from the product.
Prior to joining Choco Up, Mei See’s working experience has mainly been in the banking and travel industry. She holds a BSc in Management and is hoping to acquire more knowledge in growing Choco Up’s portfolio.
ET is an Investment Analyst excited to learn and try new things.
After completing his BA in Philosophy and Religious Studies at McGill University, he decided to go outside of his comfort zone by pursuing a career in FinTech.
Temmy is a Business Development Associate. She holds a BSc in Applied Biology with Biotechnology degree from the Hong Kong Polytechnic University. She has experience in the biotechnology industry and is excited to extend herself in this new venture.
Her multicultural experience, growing up in Indonesia, Singapore and Hong Kong, helped to shape her identity and allowed her to make meaningful connections with people from around the world. It allowed her to learn how to adapt and acquire new perspectives, which continue to play a big role in her life.
Kay is an experienced full-stack digital marketer curious and fascinated by businesses where transformative technology reins.
Her growing up years in Hong Kong has enabled her to adapt well to a multicultural environment. It has given her the insight and experience to working with people from all walks of life. Outside of work, she takes passion in reading and traveling, which are cemented in her strong belief in lifelong learning in today's competitive world.
Aaron is described as an analytical, driven and strategic communicator with great social pathos. Having worked professionally in both Vancouver and Hong Kong, he is used to navigating a multicultural work environment, and is passionate about amplifying business growth by building strategic partnerships.
Before joining Choco Up, Hazel has gained hands-on content and organic performance marketing experience from several startups and fintech. As a digital marketing professional with years of experience, Hazel is a passionate and creative person who loves to take on new challenges. She is now focused on the exciting world of growth marketing.
Stephen is a Senior Software Engineer with a demonstrated history of working in the digital and payment industry.
He is skilled in Java, C#, React, Node.js, and is an Amazon Web Services (AWS) solution architect, and has accumulated five years of experience in information technologies.
With over a decade of experience in Software, Tony's expertise and fluency in computer language allows him to bring ideas into reality with ease and efficiency.
Tony holds a BSc in Computer Science (First Honours) focused in Computer Science from The Chinese University of Hong Kong.
Lia is a UI UX designer at Choco Up. She focuses on user experience design and user interface design.
She is skilled in Figma and Adobe Xd. Lia has experience developing a comprehensive UI UX design strategy for mobile and web application use, including storyboards, main interface concepts, and prototypes. She is also recommending solutions for streamlined, user-friendly interfaces.
Lia holds a BA (Hons) in Interactive Media from the Polytechnic University of Hong Kong.
Kwun Ying started his career in actuarial science in property & casualty insurance in the New York metro area and ventured into consumer goods manufacturing and trading on his return to Hong Kong.
He graduated from Cornell University with a bachelor degree in Electrical and Computer Engineering as well as Operations Research and Industrial Engineering.
Prior to joining Choco Up, he had served at banks and land developer. He has accumulated ten years of experience in corporate financing.
Stanley holds a Bachelor’s degree in Accounting from Hong Kong Shue Yan University.
Abby has prior experiences working in insurance company, bank, and security firms. Prior to joining Choco Up, she was a Treasurer in the financial industry for years.
Abby holds a bachelor degree in Business Administration.