How Choco Up Helped Art Deco Jewellery Scale from QVB Retail Success

Expertise

Company

Art Deco Jewellery operates from a prime spot in Sydney’s iconic Queen Victoria Building (QVB), specialising in glamorous rings, necklaces, earrings, and bespoke pieces that blend timeless elegance with modern appeal.

Challenges

Retail Boom, Cash Flow Crunch

Strong QVB foot traffic and a highly customized, made‑to‑order operation, but cash flow lagged:

Restocking gems and displays for peak seasons.
Fulfilling custom orders and wholesale while covering rent and staff.
Bridging 30–60 day payment terms from corporate gifting clients.

Traditional financing didn’t match their high-margin, low-collateral retail model.

Our solution

Choco Up delivered growth funding tied to QVB sales data, providing instant working capital without collateral.

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This enabled:

Bulk gem and material restocks ahead of holiday rushes.
Expanding collections for window displays and new client acquisition.

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How Choco Up Helped Art Deco Jewellery Scale from QVB Retail Success

Our impact

From Foot Traffic to Revenue Growth

Choco Up smoothed cash cycles, letting Art Deco capitalise on QVB’s prime location—growing sales through reliable stock and standout service while staying lean and founder-controlled.

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Enya

How Choco Up Helped Art Deco Jewellery Scale from QVB Retail Success

Expertise

Company

Challenges

Retail Boom, Cash Flow Crunch

Strong QVB foot traffic and a highly customized, made‑to‑order operation, but cash flow lagged:

Our solution

Choco Up delivered growth funding tied to QVB sales data, providing instant working capital without collateral.

Our impact

From Foot Traffic to Revenue Growth

See other success stories

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