How Choco Up Helped Nutritionus Scale Health Nutrition Efficiently

Expertise

Company

Nutritionus, under NW Group, imports and distributes premium health supplements across Hong Kong and beyond. Founded by Hinson, the passionate team has built a lean operation serving retailers, and direct-to-consumer channels with 1000+ distribution points in Hong Kong, 150+ vending machines in coffee shops, fitness centres, and beyond.

Challenges

Rising Demand, Tight Margins

Rapid growth in health supplement sales created immediate cash flow pressure.

To sustain momentum, Nutritionus needed to:

Frontload inventory purchases from overseas suppliers amid longer lead times and currency fluctuations.
Cover distributor bulk orders and expand into new retail partnerships.
Manage working capital strain from expanding distribution outlets while keeping stock levels optimal.
Traditional bank loans demanded collateral and slowed them down, misaligned with their asset-light import model.

Our solution

Working Capital That Matches Import Cycles

Choco Up delivered fast, non-dilutive funding tied to Nutritionus’ sales data and cash flow patterns, eliminating the need for collateral or lengthy approvals.

This enabled them to:

Fulfill bigger distributor orders and enter new retail points..
Bridge payment term gaps to maintain supplier relationships and stock availability.

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How Choco Up Helped Nutritionus Scale Health Nutrition Efficiently

Our impact

From Cash Crunch to Category Leadership

Choco Up’s flexible capital turned Nutritionus from reactive stock management to proactive expansion. They grew revenue through deeper retail penetration and reliable supply—without dilution or debt traps—positioning NW Group as a go-to player in Asia’s health nutrition market.

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How Choco Up Helped Nutritionus Scale Health Nutrition Efficiently

Expertise

Company

Challenges

Rising Demand, Tight Margins

Our solution

Working Capital That Matches Import Cycles

Our impact

From Cash Crunch to Category Leadership

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