
Our funding solutions are built for wellness and lifestyle brands, when you need the capital and confidence to upgrade facilities, launch new products, or expand your customer base.
Get the working capital you need to order raw
ingredients and production materials in bulk.
Stay in stock even during peak seasons without
tying up cash flow.
Fund research, formulations, and testing to
expand your health and lifestyle product range. Bring new ideas to market faster and respond to
consumer trends with confidence.
Use fast funding to build brand awareness,
expand your sales channels, and meet wholesale
demand without cash‑flow pressure.
As a wellness or lifestyle brand, you’re constantly
balancing product development, inventory, and marketing while managing supplier and retailer payments.
Our flexible financing solutions are built to keep your production steady,
your stock ready, and your growth on track.
Bridge gaps between manufacturing costs and
retailer or distributor payments.
Keep cash flow stable while fulfilling high‑volume
purchase orders.

Turn your next product idea into reality.
Fund research, testing, packaging, and distribution
without extra strain on working capital.
Invest in performance marketing, influencer campaigns,
and product sampling to capture rising demand for health and wellness brands.

Complete our quick eligibility form to see how we can support your wholesale or manufacturing business.
Set up your account, share basic business information, and securely link your financial data. We’ll review your data and generate a tailored funding offer within 24 hours.
Select your preferred funding options. Once approved, receive capital quickly to power your next stage of growth.




Nutritionus (NW Group) is Hong Kong's fastest-growing sports nutrition brand, empowering fitness enthusiasts with quality protein and supplements. From 1,000+ distribution points to 150+ vending machines in coffee shops and gyms, they've filled a major gap in accessible, transparent sports nutrition retail.
With Choco Up's flexible funding, Nutritionus bridged cash flow gaps during rapid expansion, stocking inventory for sudden opportunities, extending trade cycles as a distributor, and scaling without the pressure of rigid bank repayments. "Choco Up is at my back, so I can catch great opportunities even when cash flow is tight."


































































































































































Grow your business with Choco Up