E-commerce Website Development: The Only Guide You’ll Ever Need
This guide explores the essentials of e-commerce website development, steps, and considerations. Let's dive in!
Double-digit day mega sales events like 9.9, 10.10, and 11.11 have become a retail phenomenon in Southeast Asia. According to a report by Facebook and Bain & Company, these events have not only captured the attention of seasoned online shoppers but have also played a significant role in introducing e-commerce to new audiences. The report reveals that a remarkable 43% of shoppers in the region experienced their first online shopping experience during a mega sale day. In Singapore, this trend is particularly evident, with 73% of mega sale shoppers planning their purchases in advance, demonstrating the widespread anticipation and savvy approach of consumers in this market.
For Shopee sellers, these double-digit mega sale events represent an enormous opportunity to boost sales and reach a larger audience. However, the competition is fierce, and standing out from the crowd requires strategic planning and effective utilisation of the tools available within the Shopee app.
In this article, we'll delve into six key Shopee app features that can help you maximise your sales during these peak shopping periods.
Shopee offers a suite of features designed to help sellers maximise visibility, drive traffic, and boost conversions, especially during double-digit sales events. By harnessing these tools effectively, you can position your store for success during these Shopee sales periods. Here are the key features:
Increase visibility and reach new customers with Shopee’s “My Ads” feature. By creating targeted ad campaigns, you can ensure that your products are seen by users who are most likely to be interested in them. During double-digit Shopee sales events, when competition for attention is at its peak, strategically placed ads can make all the difference.
Slash prices and boost sales with the "My Discount Promotions" feature, allowing you to create enticing promotions that incentivise purchases on the Shopee app. Double-digit days are known for their deep discounts, so it's crucial to offer attractive deals that stand out from the competition.
Here are some discount promotions that can be offered:
These promotions not only attract price-conscious shoppers but also create a sense of urgency and excitement, driving impulse buys and clearing inventory quickly. By strategically combining different discount types, you can maximise your sales potential and ensure a successful double-digit day campaign.
"My Campaigns" on the Shopee app enables you to create customised marketing campaigns to promote your products. Take advantage of this feature to build hype and anticipation leading up to double-digit day sales events. By tailoring your messaging and visuals, you can effectively pique shopper interest and generate excitement for your upcoming promotions.
Ignite a shopping frenzy with Shopee’s "Flash Sale" feature, which is a proven way to spark excitement and drive urgency for impulse purchases. By offering limited-time discounts on select products, you can create a sense of FOMO (fear of missing out) that encourages shoppers to act quickly. Here's how to make the most of this powerful tool:
Elevate the shopping experience with vouchers! Shopee’s "My Vouchers" feature allows you to offer exclusive discounts and incentives to your customers. Vouchers can be a powerful tool for attracting new customers, rewarding loyal shoppers, and driving repeat purchases. Let’s take a look at the different types of vouchers available for customers to enjoy:
Showcase your bestsellers with "Top Picks." Shopee's "Top Picks From Shop" feature allows you to create a curated selection of your most sought-after items, providing shoppers with an instant snapshot of your store's highlights. This strategic showcasing can significantly increase product visibility and boost sales. To make the most of this valuable feature, consider the following tips:
Double-digit mega sales days are a prime opportunity for Shopee sellers to experience exponential growth. By leveraging the six essential Shopee app features we've explored – My Ads, My Discount Promotions, My Campaigns, Flash Sale, My Vouchers, and Top Picks From Shop – you can craft a comprehensive sales strategy to attract, engage, and convert shoppers.
Remember, preparation is key. To fully capitalise on the sales potential of double-digit day events, adequate funding is often essential to maximise sales potential. Choco Up's revenue-based financing and e-commerce growth funding solutions offer a flexible way to access the capital your e-commerce business needs. Whether it's scaling your inventory to meet increased demand or amplifying your marketing efforts, our e-commerce financing options can empower you to unlock your full potential during high-traffic sales events.
Don't miss out on this golden opportunity – equip your business with the tools and resources it needs to thrive.
Reference:
https://shopee.sg/blog/clever-ways-to-sell-better-and-earn-more-money-on-shopee
https://www.facebook.com/business/news/discover-the-new-wave-of-mega-sale-shoppers
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This guide explores the essentials of e-commerce website development, steps, and considerations. Let's dive in!
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