6 Essential Shopee App Features to Maximise Double Digit Day Sales

Double-digit day mega sales events like 9.9, 10.10, and 11.11 have become a retail phenomenon in Southeast Asia. According to a report by Facebook and Bain & Company, these events have not only captured the attention of seasoned online shoppers but have also played a significant role in introducing e-commerce to new audiences. The report reveals that a remarkable 43% of shoppers in the region experienced their first online shopping experience during a mega sale day. In Singapore, this trend is particularly evident, with 73% of mega sale shoppers planning their purchases in advance, demonstrating the widespread anticipation and savvy approach of consumers in this market.

For Shopee sellers, these double-digit mega sale events represent an enormous opportunity to boost sales and reach a larger audience. However, the competition is fierce, and standing out from the crowd requires strategic planning and effective utilisation of the tools available within the Shopee app.

In this article, we'll delve into six key Shopee app features that can help you maximise your sales during these peak shopping periods.

Key Shopee App Features for Sales Success

Shopee offers a suite of features designed to help sellers maximise visibility, drive traffic, and boost conversions, especially during double-digit sales events. By harnessing these tools effectively, you can position your store for success during these Shopee sales periods. Here are the key features:

1. My Ads

Increase visibility and reach new customers with Shopee’s “My Ads” feature. By creating targeted ad campaigns, you can ensure that your products are seen by users who are most likely to be interested in them. During double-digit Shopee sales events, when competition for attention is at its peak, strategically placed ads can make all the difference.

• Choose the Right Ad Format: Shopee offers various ad formats, from product search ads to in-app banner ads. Experiment to see which format resonates best with your target audience.
• Set a Budget: Determine how much you're willing to spend on your ad campaigns and allocate your budget wisely across different ad types and placements.
• Optimise Placement: Choose ad placements that are likely to generate the most visibility and engagement. Consider using a mix of search, category, and homepage placements.

2. My Discount Promotions

Slash prices and boost sales with the "My Discount Promotions" feature, allowing you to create enticing promotions that incentivise purchases on the Shopee app. Double-digit days are known for their deep discounts, so it's crucial to offer attractive deals that stand out from the competition.

Here are some discount promotions that can be offered:

• Percentage Off: This classic discount strategy offers a percentage off the original price, either on specific products or storewide. It's a simple yet effective way to attract bargain hunters and boost sales volume. Consider offering tiered discounts based on purchase amounts to encourage larger orders.
• Buy-One-Get-One (BOGO): BOGO deals are a proven tactic to increase average order value and clear inventory. By offering a free or discounted item with a qualifying purchase, you can entice shoppers to buy more than they initially intended.
• Bundle Discounts: Curate bundles of complementary products at a discounted price to incentivise customers to purchase multiple items together. This strategy not only increases sales but also introduces customers to products they might not have considered otherwise.

These promotions not only attract price-conscious shoppers but also create a sense of urgency and excitement, driving impulse buys and clearing inventory quickly. By strategically combining different discount types, you can maximise your sales potential and ensure a successful double-digit day campaign.

3. My Campaigns

"My Campaigns" on the Shopee app enables you to create customised marketing campaigns to promote your products. Take advantage of this feature to build hype and anticipation leading up to double-digit day sales events. By tailoring your messaging and visuals, you can effectively pique shopper interest and generate excitement for your upcoming promotions.

• Engaging Content: Craft eye-catching graphics and captivating videos that showcase your products in the best light. Highlight their unique features, benefits, and any special offers you're running during the sales event.
• Hashtags and Trends: Leverage the power of trending hashtags relevant to double-digit day sales to increase your brand's visibility. Participate in Shopee's official campaigns to tap into their wider audience and marketing efforts.
• Influencer Marketing: Collaborate with influencers whose followers align with your target audience. Their endorsement can significantly expand your reach and introduce your products to a new pool of potential customers.

4. Flash Sale

Ignite a shopping frenzy with Shopee’s "Flash Sale" feature, which is a proven way to spark excitement and drive urgency for impulse purchases. By offering limited-time discounts on select products, you can create a sense of FOMO (fear of missing out) that encourages shoppers to act quickly. Here's how to make the most of this powerful tool:

• Strategic Timing: Timing is everything. Schedule your flash sales at peak traffic times, typically evenings and weekends, when users are more likely to be browsing the app. Align your flash sales with Shopee's major campaigns to capitalise on the heightened shopping activity and maximise your product visibility.
• Irresistible Discounts: Offer deep discounts that are truly attention-grabbing. Consider slashing prices by a significant percentage, offering buy-one-get-one deals, or bundling products for even greater savings. The goal is to make your offer so enticing that shoppers can't resist taking advantage of it.
• Multi-Channel Promotion: Don't let your flash sale go unnoticed. Promote it across all your available channels to maximise reach and impact. Leverage the power of social media platforms like Facebook and Instagram to create buzz and anticipation. Send targeted email blasts to your subscriber list to notify them of the upcoming deals. And don't forget to utilise Shopee's in-app notification feature to reach users who are already active on the platform.

5. My Vouchers

Elevate the shopping experience with vouchers! Shopee’s "My Vouchers" feature allows you to offer exclusive discounts and incentives to your customers. Vouchers can be a powerful tool for attracting new customers, rewarding loyal shoppers, and driving repeat purchases. Let’s take a look at the different types of vouchers available for customers to enjoy:

• Storewide Vouchers: Cast a wide net by offering a discount that applies to all products in your shop. This can be particularly effective during double-digit day sales, as it encourages browsing and purchases across your entire store inventory.
• Product-Specific Vouchers: Focus your promotions on specific products or categories to drive sales for particular items or encourage cross-selling. Highlight these vouchers alongside relevant products to to nudge customers to add them to their cart, thus increasing the chances of conversion for those specific items.
• Free Shipping Vouchers: Shipping costs are a major factor in cart abandonment. Eliminate this barrier by offering free shipping vouchers, incentivising customers to complete their purchases and enjoy the convenience of doorstep delivery.

6. Top Picks from Shop

Showcase your bestsellers with "Top Picks." Shopee's "Top Picks From Shop" feature allows you to create a curated selection of your most sought-after items, providing shoppers with an instant snapshot of your store's highlights. This strategic showcasing can significantly increase product visibility and boost sales. To make the most of this valuable feature, consider the following tips:

• Optimise Product Selection: Don't just pick any product – choose wisely. Analyse your sales data to identify your bestsellers and trending items. Prioritise products with high demand, positive reviews, and a proven track record of successful conversions. Consider seasonal relevance or align your picks with current trends to maximise their appeal.
• Compelling Presentation: First impressions matter. Utilise high-resolution images that showcase your products in the best possible light. Craft concise yet persuasive product descriptions that highlight key features, benefits, and unique selling points. Utilise eye-catching visuals and persuasive language to entice shoppers to click and explore further.
• Competitive Pricing: Price is a critical factor in any purchasing decision. Ensure your prices are competitive with other sellers offering similar products. Consider offering special discounts or bundle deals on your top picks to further incentivise purchases during double-digit day sales.

Maximise Your Shopee Sales Potential with Choco Up

Double-digit mega sales days are a prime opportunity for Shopee sellers to experience exponential growth. By leveraging the six essential Shopee app features we've explored – My Ads, My Discount Promotions, My Campaigns, Flash Sale, My Vouchers, and Top Picks From Shop – you can craft a comprehensive sales strategy to attract, engage, and convert shoppers.

Remember, preparation is key. To fully capitalise on the sales potential of double-digit day events, adequate funding is often essential to maximise sales potential. Choco Up's revenue-based financing and e-commerce growth funding solutions offer a flexible way to access the capital your e-commerce business needs. Whether it's scaling your inventory to meet increased demand or amplifying your marketing efforts, our e-commerce financing options can empower you to unlock your full potential during high-traffic sales events.

Don't miss out on this golden opportunity – equip your business with the tools and resources it needs to thrive.

Reference:

https://shopee.sg/blog/clever-ways-to-sell-better-and-earn-more-money-on-shopee

https://www.facebook.com/business/news/discover-the-new-wave-of-mega-sale-shoppers