About

Choco Up.

Choco Up invests from $10K up to $10M on a revenue share model and only charges a flat fee. No expensive dilution and stringent terms. Apply online and get an offer as soon as 24 hours. We move fast so you can get back to building your company.
Choco Up team photo

Choco Up grows startups

Choco Up is a revenue based financing (RBF) platform that provides startups with non-dilutive funding and a flexible repayment schedule. We were created by founders for founders and hope to provide financial support to companies we believe deserve to thrive.

About our

founders

about-founders
Percy Hung, Co-founder and CEO
Percy is a serial entrepreneur that understands startup needs. He started his first company back in 2009, and over the following decade, has worked on multiple startups with co-founder Brian before founding Choco Up.

During his long journey as an entrepreneur, Percy realized that there exists a US$4 trillion funding gap, with many startups unable to raise capital due to the rigid, financial ecosystem in which they were founded.
Brian Tsang, Co-founder and COO
Brian is an investment banking veteran with over a decade of experience in debt, public equity and private investments. With his years of experience in the field, Brian's knowledge of risk management has allowed him to pioneer a data-driven credit assessment system, which is paramount to Choco Up's company level and portfolio level credit decisions.

Percy and Brian met at Georgia Institute of Technology over 15 years ago.

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Who are we

Management

Percy Hung

Co-founder & CEO
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Brian Tsang

Co-founder & COO
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Lewis Pong

VP of Product
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Kitti Chiraseivinupraphand

Head of Risk
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Team

Jin Ng

Investment Associate Director
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Khloe Chan

Investment Manager
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Tracy Tong

Investment Manager
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Christy Wong

Investment Manager
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HuiQing Phoe

Investment Manager
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Spencer Chan

Investment Manager
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Allen Wan

Partnerships Director
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Ho Sung Kang

Credit Investment Manager
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Matthew Chow

Credit Investment Analyst
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Tony Li

Senior Software Engineer
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Watson Fung

Frontend Developer
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Kevin Lai

Software Developer
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Jenny Ho

UX UI Designer
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Justin Ho

Junior Developer
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Ready to scale your business faster?

Choco up invests from $10K to $10M USD on a revenue share model. We'll simply take a fixed percentage of your sales until we have recouped the capital + flat flee.