About Choco Up

Choco Up invests from $10K up to $10M on a revenue share model and only charges a flat fee. No expensive dilution and stringent terms.

Apply online and get an offer as soon as 24 hours. We move fast so you can get back to building your company.

Choco Up grows startups

Choco Up is a revenue based financing (RBF) platform that provides startups with non-dilutive funding and a flexible repayment schedule. We were created by founders for founders and hope to provide financial support to companies we believe deserve to thrive.

As founders ourselves, we realize that there is a huge vacuum of promising, rapidly scaling, but under-financed startups in the Asia Pacific. We believe our product can provide a solution to this situation, allowing "new-economy" businesses to grow without having to exchange equity for capital.
Executive Team

Percy Hung

Co-founder & CEO
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Brian Tsang

Co-founder & COO
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Credit Team

Kitti Chiraseivinupraphand

Head of Risk
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Ho Sung Kang

Investment Risk Manager
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Product Team

Lewis Pong

VP of Product
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Tony Li

Senior Software Engineer
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Watson Fung

Frontend Developer
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Kevin Lai

Software Developer
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Investment Team

Jin Ng

Investment Associate Director
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Khloe Chan

Investment Manager
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Tracy Tong

Investment Manager
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Christy Wong

Investment Manager
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HuiQing Phoe

Investment Manager
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Spencer Chan

Investment Manager
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