About Choco Up

Choco Up is Asia’s largest revenue-based financing platform, offering funding and growth solutions to digital merchants.

With data analytics and machine learning at its core, Choco Up employs vast integrations to automate fund deployment, providing fast-growing companies with zero-equity funding in a quick and seamless manner.

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Meet the founders

Percy Hung, Co-founder and CEO

Engineer by training, Percy is a serial entrepreneur and started his first company back in 2009, and over the following decade, has built multiple startups with co-founder Brian before founding Choco Up.

During his long journey as an entrepreneur, Percy realized that there exists a US$4 trillion MSME funding gap, with many new-economy business unable to raise the necessary capital to grow due to the restrictive nature of traditional financing channels.

Percy and Brian met in university 15 years ago.

Brian Tsang, Co-founder and COO

Engineer by training, Brian has over a decade of experience in investment banking and private equity in public and private debt, equity and alternative investments. He is also a CFA Charterholder and Certified FRM.

Brian believes fintech can deliver life changing impact to everyday entrepreneurs. He specializes in private credit/lending, and, with Percy, has co-developed the modern day revenue-based financing solution that cater to the needs and wants of digital merchants.

Brian and Percy met in university 15 years ago.

As former e-commerce and startup founders, we realize many young but fast-growing companies just need the right type of capital to grow to their full business potential.
And this is why Choco Up is founded.
US$ 1bn+
Total GMV Funded
600+
Funding Rounds
50+
Digital Partners

Get started in minutes

Reach your potential in just a few simple steps

01

Create an account

Simply fill-in a form to register and begin application process.

02

Connect store data

Integrate your e-commerce platforms with a few simple clicks. This helps us give you an initial offer within 24 hours.

03

Complete verification

Submit all necessary documents for verification and due diligence. Once approved, you'll receive funding in 48 hours.

04

Contribute future revenue

Enjoy flexible repayment by sharing a percentage of future revenue to pay down your funding amount.

How Choco Up Works

Choco Up works by providing growth capital and growth solutions for e-commerce merchants.

01

Apply for funding

Access to growth capital is fast, flexible with 100% online application. Sign up and register in as little as 3 minutes.

02

Connect accounts

Once approved, businesses are provided with a term sheet that lists out everything you need to know.

03

Prepare to grow

Start growing your business without the hindrance of limited resources and capital now.

Success stories

Your growth = our mission. We value your business as much as you do.

Soundbrenner
Soundbrenner achieved 187% holiday growth
$2.2MUS
Received increase
2X
Average MoM growth
Jaco
Soundbrenner achieved 187% holiday growth
$2.2MUS
Received increase
2X
CAGR increase
BuyHive
Soundbrenner achieved 187% holiday growth
$2.2MUS
Received increase
2X
Gross Monthly Revenue
Soundbrenner
Soundbrenner achieved 187% holiday growth
$2.2MUS
Received increase
2X
Average MoM revenue growth
BuyHive
How BuyHive skyrocketed their revenue by 2X
US$2.2M
Received Funding
2X
Gross Monthly Revenue
BuzzAR
How did BuzzAR get 10x new users?
10x
User Growth
5
New products
Jaco
How Jaco grew their revenue by 702%
702%
Revenue increase
1553%
CAGR increase
Soundbrenner
Soundbrenner achieved 187% holiday growth
187%
Revenue increase
12%
Average MoM revenue growth
SG-based E-Commerce
This SG-based E-Commerce Grew to 100+ Employees!
100+
Employee Growth
120%
Marketing Growth
Indonesia Based E-Commerce
This Indonesian Based E-Commerce Drove Traffic by 150%
150%
Traffic increase
13+
New locations
US-based E-Commerce company
How this US-based E-Commerce increased sales by 200%
200%
Sales increase
12%
Monthly growth
CXA Group
CXA Group grew 500% with Choco Up
500%
Revenue increase
3x
Valuation increase
HK-based E-Commerce Company
How this HK-based E-commerce company grew 300%
300%
Revenue increase
1553%
CAGR increase
Indonesian Based HR startup
How did this Indonesian HR startup gain 300K candidates?
300K
Candidates gained
250+
New enterprise clients