About

Choco Up.

Choco Up is a global technology and financial service platform, providing e-commerce and startups with revenue-based financing (RBF) and business growth solutions. We were created by founders for founders and hope to invest in companies we believe deserve to thrive with non-dilutive funding and flexible repayment schedule.
Choco Up team photo

Choco Up grows startups

Choco Up is a revenue based financing (RBF) platform that provides hyper-growing companies with non-dilutive funding and a flexible repayment schedule. We believe your business deserves to thrive without limitation on capital.

About our

founders

about-founders
Percy Hung, Co-founder and CEO
Percy is a serial entrepreneur that understands startup needs. He started his first company back in 2009, and over the following decade, has worked on multiple startups with co-founder Brian before founding Choco Up.

During his long journey as an entrepreneur, Percy realized that there exists a US$4 trillion funding gap, with many startups unable to raise capital due to the rigid, financial ecosystem in which they were founded.
Brian Tsang, Co-founder and COO
Brian is an investment banking veteran with over a decade of experience in debt, public equity and private investments. With his years of experience in the field, Brian's knowledge of risk management has allowed him to pioneer a data-driven credit assessment system, which is paramount to Choco Up's company level and portfolio level credit decisions.

Percy and Brian met at Georgia Institute of Technology over 15 years ago.

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Who are we

Leadership Team

Percy Hung

Co-founder & CEO
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Brian Tsang

Co-founder & COO
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Lewis Pong

VP of Product
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Kitti Chiraseivinupraphand

Head of Risk
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K Lai

Head of Partnerships
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Team

HuiQing Phoe

Investment Associate Director
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Ryan Leonardo

Investment Associate Director
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Darren Ong

Investment Manager
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Fiona Goh

Investment Manager
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Tracy Tong

Investment Manager
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Emmanuel Kuai

Investment Manager
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Endrita Zhou

Investment Manager
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Zoie Chan

Business Operation Manager
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Eason Lai

Investment Analyst
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ET Wu

Investment Analyst
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Mei See Soo

Business Development Specialist
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Temmy Tsamara

Business Development Associate
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Kay Hui

Partnerships Manager
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Aaron Yu

Partnerships Manager
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Hazel Siu

Growth Marketing Manager
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Stephen Cai

Senior Software Engineer
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Tony Li

Technical Lead
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Lia Chung

UI/UX Designer
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Kwun Ying Wong

Senior Data Engineer
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Stanley Chum

Credit Investment Manager
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Abby Cheng

Accounts Receivable Manager
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Ready to scale your business faster?

Choco up invests from $10K to $5M USD on a revenue share model. We'll simply take a fixed percentage of your sales until we have recouped the capital + flat fee.