Engineer by training, Percy is a serial entrepreneur and started his first company back in 2009, and over the following decade, has built multiple startups with co-founder Brian before founding Choco Up.
During his long journey as an entrepreneur, Percy realized that there exists a US$4 trillion MSME funding gap, with many new-economy business unable to raise the necessary capital to grow due to the restrictive nature of traditional financing channels.
Percy and Brian met in university 15 years ago.
Engineer by training, Brian has over a decade of experience in investment banking and private equity in public and private debt, equity and alternative investments. He is also a CFA Charterholder and Certified FRM.
Brian believes fintech can deliver life changing impact to everyday entrepreneurs. He specializes in private credit/lending, and, with Percy, has co-developed the modern day revenue-based financing solution that cater to the needs and wants of digital merchants.
Brian and Percy met in university 15 years ago.
Get started in minutes
Reach your potential in just a few simple steps
Create an account
Simply fill-in a form to register and begin application process.
Connect store data
Integrate your e-commerce platforms with a few simple clicks. This helps us give you an initial offer within 24 hours.
Submit all necessary documents for verification and due diligence. Once approved, you'll receive funding in 48 hours.
Contribute future revenue
Enjoy flexible repayment by sharing a percentage of future revenue to pay down your funding amount.
How Choco Up Works
Choco Up works by providing growth capital and growth solutions for e-commerce merchants.
Apply for funding
Access to growth capital is fast, flexible with 100% online application. Sign up and register in as little as 3 minutes.
Once approved, businesses are provided with a term sheet that lists out everything you need to know.
Prepare to grow
Start growing your business without the hindrance of limited resources and capital now.
Your growth = our mission. We value your business as much as you do.