Grow Now
Pay Later

We are Asia's largest revenue-based financing platform.

Boost marketing or purchase inventory with our flexible growth capital, from USD $10k to $10M.
Get Funded

Trusted by hundreds of founders


A Modern and innovative approach to fundraising

We make it simple.

Fundraising has been a tedious and time consuming process for founders in the past 20 years.

Choco Up provides funding from USD $10K to $10M on a revenue share model and only charges a flat fee.

No expensive dilution or stringent terms.

Apply online and get a decision in as fast as 24 hours!

We move fast so you can get back to building your company.

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How does it work?

Apply for funding


Provide us information about your company. Get a decision as fast as 24 hours.
Recoupe Principle and investment fee


Grow and scale your company faster with our dedicated funds.
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Flexible repayment

Pay back our investment through a small percentage of your monthly revenue. No fixed repayment!

Choco Up is a FinTech innovator

Choco Up strives to be ahead of the game.

Choco Up uses AI-driven and machine-learning models to aid in our risk assessment, so that we can continue providing non-dilutive, collateral-free funding to companies with high growth potential.

Additionally, Choco Up has partnered with the biggest
E-Commerce platforms to make data collection more efficient, so you can focus less on managing cash flow, and more on your business!

Find out more about how we use data-driven technologies to help us make informed credit solutions on our blog.

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Why choose Choco Up?

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No dilution

We don't take any equity or warrants!
no fixed repayment or collateral

No fixed repayment

Pay back by sharing a small percentage of your revenue
no equity dilution or board seat requirement

No board seats

We don't disturb your business!
revenue based repayment

No hidden fees

Just one flat fee, no hidden surprises
complimentary business consultation

Help outside funding

We offer complimentary business advice and partnership network to portfolio companies!

Fast and easy

We promise a swift due diligence and funding process
We work with platforms that you trust ...

Join our ecosystem

Year on year growth
Sectors invested
Recurring investments

Choco-Up is a game changer. They gave us the most founder-friendly and flexible financing option which allows us to restructure our business model and accelerate our growth.

Rosaline Chow Koo

CXA Group

Truly a milestone for CE Brands, and we look forward to working with the Choco team and benefiting from their value-add and expertise, especially in SEA markets like Vietnam.

Craig Smith


Success stories

The past of these founders could be your future.
ebuynow picture

How did eBuyNow 5x their revenue growth?

Founded in 2012, eBuyNow has transformed the consumer electronic world via its proprietary big data intelligence to identify consumer satisfaction, and proceed to design, build, market, and distribute a better breed of consumer electronics. Currently, we have ...
Learn More
ebuynow picture

CXA Group grew 500% with Choco Up

Founded in 2013, CXA has reduced healthcare & insurance costs by integrating value chain, eliminating intermediaries & digitizing end-to-end journey, and also transformed one-size-fits-all employee benefits into a company-funded e-wallet and digital marketplace personalized ...
Learn More

Ready to scale your business faster?

No strings attached.

Choco up invests from $10K to $10M USD on a revenue share model. We'll simply take a fixed percentage of your sales until we have recouped the capital + flat flee.

Get Funded

About our founders

Percy Hung (left), Co-founder and CEO
Percy is a serial entrepreneur that understands startup needs. He started his first company back in 2009, and over the following decade, has worked on multiple startups with co-founder Brian before founding Choco Up.

During his long journey as an entrepreneur, Percy realized that there exists a US$4 trillion funding gap, with many startups unable to raise capital due to the rigid, financial ecosystem in which they were founded.

Brian Tsang (right), Co-founder and COO
Brian is an investment banking veteran with over a decade of experience in debt, public equity and private investments. With his years of experience in the field, Brian's knowledge of risk management has allowed him to pioneer a data-driven credit assessment system, which is paramount to Choco Up's company level and portfolio level credit decisions.

Percy and Brian met at Georgia Institute of Technology over 15 years ago.
choco up founders
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