Cheak gets a lift from Choco Up

Cheak

Expertise

Company

Cheak, (formerly Butter), is a Singaporean sportswear brand that has seen remarkable growth since its inception during the pandemic. 

Started by two friends bonded by their love for sports and fitness,  Cheak quickly grew from a small business to a leader in sportswear.

Renowned for its top-notch, trendy, and budget-friendly clothing, the brand has garnered praise and a dedicated following among athletes, fitness buffs, and fashion-conscious individuals alike.

Challenges

Inability to secure capital for upfront orders

In retail, capital is crucial for success, especially in securing funds for orders. 

This obstacle presented a major challenge for Cheak. Without sufficient capital, meeting production demands became increasingly challenging, resulting in delays in fulfilling customer orders.

Without funds for orders, and customer demands remain unmet.

Our solution

Choco Up provided Cheak with a tailored funding model that allowed them to prioritise growth without giving up equity. 

Our revenue-based financing enabled them to raise capital and make flexible repayments. As a new company, Cheak also benefited from Choco Up's expertise, receiving valuable advice on various growth strategies beyond financing.

Cheak
”We decided to move forward with Choco up, because their services were personalised, they really took the time to figure out what our business needed and tailor their solutions to it”
Olivia & Tiffany, Founders
Cheak gets a lift from Choco Up

Our impact

Thanks to Choco Up's growth funding, Cheak was able to get a strong start in the industry. This support enabled Cheak to thrive, and succeed during the pandemic, ultimately securing the backing of Love, Bonito, one of APAC's largest fashion brands. Choco Up's funding also allowed Cheak to pay for inventory, grow, and bring its innovative products to a broader audience.

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