Indonesian HR startup
Human Resources
How did this Indonesian HR startup gain 300K candidates
300K
Candidates gained
250+
New enterprise clients
Read more
HB Heating was founded with a simple but powerful belief: every home deserves reliable, efficient heating without unnecessary complexity or hidden trade-offs. What began as a small operation founded by Joe and his friend Toby, quickly evolved into a trusted brand known for its professional service, technical expertise, and genuine care for household heating needs.
As HB Heating’s reputation grew, so did the demands on the business. More referrals, larger projects, and busier seasons meant that the team was constantly stretched.
To keep standards high, HB Heating needed to:
Choco Up stepped in to provide HB Heating with fast, non-dilutive growth capital that worked in sync with how the business operates, so the team could keep saying “yes” to good opportunities without overextending themselves.
With access to flexible capital and a data-driven assessment process, HB Heating was able to:
With Choco Up’s support, HB Heating transformed from “constantly catching up” to confidently planning for the future. Instead of worrying about whether cash flow could support their next busy season, the team could focus on doing what they do best: delivering safe, reliable, high-quality heating services to more customers.
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Grow your business with Choco Up
