How Choco Up and Preface Help SMEs Upgrade with AI

Preface

Expertise

Company

Preface is a Hong Kong–based tech education company that helps organisations and individuals turn AI and data literacy from buzzwords into real capability, through corporate training, practical AI courses, and bespoke upskilling programmes. As a strategic partner of Choco Up, Preface doesn’t just teach SMEs about AI—it co-builds pathways for them to adopt technology in a way that is commercially meaningful.

Challenges

SMEs Want AI, But Cash Flow Gets in the Way

Many SMEs know they need to upgrade their teams and operations with AI and data skills, but face three practical hurdles:

  • Training and tech upgrade budgets compete directly with day-to-day working capital needs.
  • Upskilling and tools deliver returns over time, while supplier and payroll costs are immediate.
  • Traditional financing rarely recognises “AI training” or “digital transformation” as assets worth funding.

As a result, even motivated SMEs delay or under-invest in the very skills and tools that would unlock their next stage of growth.

Our solution

Embedded Financing for Learning and Tech Upgrade

Instead of a one-off funding product, Choco Up and Preface co-created an embedded financing solution inside Preface’s programmes.

Through this partnership, eligible SMEs can:

  • Enrol in Preface’s AI and tech courses without upfront payment that can potentially slow down their daily operations.
  • Spread the cost of training and related tech upgrades over time, matched to their revenue and cash flow.
  • Turn an “optional” learning initiative into a structured growth project with both capability and capital behind it.
Preface
How Choco Up and Preface Help SMEs Upgrade with AI

Our impact

From “We Should Learn AI” to “We’re Growing with AI”

The Preface x Choco Up partnership helps SMEs move from awareness to action: teams gain practical AI skills, while the business gets the capital support to implement what they learn. Instead of choosing between investing in people or protecting cash flow, SMEs can do both, using embedded financing as the bridge between tech upskilling and sustainable business growth.

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