This SG-based E-Commerce Grew to 100+ Employees!

This SG-based E-Commerce company is focused on developing cloud kitchen and delivery. They are a multi-brand online restaurant that uses data and a tech-enabled network to serve food to customers.

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The company leverages data and tech enabled networks to create an unforgettable food delivery experience. The company’s mission is to improve lives through meaningful food experiences. 

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With a presence in Singapore and Thailand, the company has been rated one of the high-growth companies of 2021 by FT Asia-Pacific, The Strait Times, and Statista. 

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With the support of Choco Up, the founder was able to grow employees to 100+ and digital marketing by 120%. 

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Today, Choco Up shares the success of this partnership. 

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Streamlining Operations

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The company needed to streamline its kitchen processes and online delivery systems for efficiency. An increase in efficiency of company operations will allow the company to scale their existing business model by increasing the range of brands and the geographical reach of their services.

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However, the company will need funding to invest into the operations of their business. This may involve hiring employees to assist in product development, or capital to set up new ghost kitchens. 

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Research and Development

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Streamlining operations will require investment in infrastructure and conducting research and development. Doing so will allow the company to further create data-driven insights to understand demographics, social interactions, and new digital capabilities. 

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To do so, the company will need funding to hire employees, or outsource their product development, to spearhead their research and development. 

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Choco Up Impact

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Choco Up understands the needs of data-driven companies and services. Choco Up’s partnership with the company will grant access to our expansive set of proprietary growth services. 

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Additionally, Choco Up’s investment will allow Grain to increase marketing spend to drive sales and revenue. It will also improve cash flow management, allowing them to open new locations without affecting business operations. 

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Choco Up will help the Company Become a Global Food Empire

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Choco Up recognizes the demand for cloud kitchens, especially with the outlook of the pandemic. In this industry, marketing and data-management are key to understanding demographics, to increase sales and stay ahead of competition. 

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Choco Up will help the company grow to more locations and facilitate market spending. By doing so, the company will reach more customers and sell to more demographics.

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