How did this Indonesian HR startup gain 300K candidates

Indonesian HR startup
300K
Candidates gained
250+
New enterprise clients

Expertise

Human Resources

Company

Based in Indonesia, this company provides an on-demand, pre-screened, flexible workforce to businesses in as fast as 24 hours.

With more than 2.6 million workers in their community, they streamline the staffing process to ensure trust, commitment, and flexibility required in the New Normal of human resources.

Challenges

Inability to obtain traditional loans

They were in a pickle, they wanted more candidates for clients, so they could increase sales and brand recognition.

However,  to do that, they needed to market and search actively, which required flexible funding. But getting a bank loan was tough, and private equity might mean losing control of future profits.

Inability to expand

The company aimed to expand beyond logistics, warehousing, and e-commerce to drive growth.

But venturing into new markets requires funding and expertise for research and development.

Our solution

Choco Up provided them with flexible growth capital to be used towards the growth of the business. 

More importantly, as an expert in E-Commerce and SaaS, Choco Up provided business insights and acted as a bridge between the company and potential strategic partners. 

In doing so, Choco Up helps the company build strong partnerships with other businesses. This allows the company’s HR solutions to continue to scale between other partner and client companies

Indonesian HR startup
How did this Indonesian HR startup gain 300K candidates

Our impact

Since the partnership, the company has gained 250+ enterprise clients and a staggering 300K new candidates, demonstrating the expansive growth both on the clients and candidates side.

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