Crushed Wines Scaled into a Wine Bar with Growth Capital

Crushed Wines
Ambition to Transform Vision into Reality

Expertise

Company

Meet Leigh-Ann, the co-founder of Crushed Wine Bar in Hong Kong. With over a decade of experience in the wine industry, Leigh-Ann's vision for Crushed Wine Bar was to introduce sustainably made wines from small producers approachable in Hong Kong. However, transitioning from a retail space to a wine bar required significant funding.

Challenges

What the Transaction Imposed

When Leigh-Ann and her team decided to pivot from a retail space to a full-fledged wine bar, they encountered different problems. Taking over a new space and preparing for a completely different business model was a cost-heavy exercise. Without the right space, their operations would have been compromised, delaying their ability to generate revenue and establish the business.

Our solution

Getting into Choco Up for the Right Help

Their financing model of Choco Up stood out for its seamlessness and user-friendliness. From the outset, the process was straightforward, allowing the Crushed Wines team to focus on their business rather than the complexities of securing financing. One of the standout features was the flexibility to decide which day of the week their payments would be deducted, ensuring a hassle-free experience.

Crushed Wines
Crushed Wines Scaled into a Wine Bar with Growth Capital

Our impact

ling Heard and Supported

Choco Up has made the entire process feel safe and understandable, without overwhelming the team with unnecessary jargon. Rather than feeling like they had to jump through hoops, Choco Up engaged with the founders, showing genuine interest in their business. This approach made them feel valued, which was incredibly important as they navigated the intimidating funding landscape.

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