BOVEM, co-founded by Thomas, set out with a clear vision to cater to the evolving grooming needs of men. With an emphasis on men's grooming tools and care solutions, BOVEM aimed to make these products more accessible to their target audience. This vision remained steadfast from the very beginning and fueled their drive for innovation. As a bootstrapped company, BOVEM was seeking a funnel to grow its cash flow while scaling its brand efficiently.
Being an inventory-heavy business, Thomas needed to secure capital to fund the brand’s orders. As a relatively new company, finding and securing growth financing proved to be an arduous task. Seeking alternatives, BOVEM explored other revenue-based financing options but found them to be unsuitable for their specific business needs.
Discovering Choco Up
During the crucial quarter three, where e-commerce brands stock up inventory in preparation for peak seasons, the company encountered an inventory crunch that posed a significant risk to their business. It was at this moment that Thomas was introduced to Choco Up. What set Choco Up apart from other RBF options was its non-diluted nature and deep understanding of the e-commerce industry. BOVEM appreciated the flexibility offered by the payment terms, which aligned with their business requirements. With the growth capital received, they were able to further develop their products and boost their marketing efforts, executing initiatives that were on hold in the pipeline.
“Choco Up has gone beyond just providing capital by offering support and resources that have contributed to our growth”
Through Choco Up, he has connected with like-minded e-commerce founders, fostering learning, networking opportunities, and collaboration. He also got introduced to various solutions offered by their partners, empowering them to address different aspects of their business more effectively.
Words from Emmanuel, our Account Manager
“Working closely with Norman has been fantastic, with his prompt and efficient style. It's been a pleasure collaborating with him over the past few years to help Bovem reach the next level. His products are sleek and attractive, every man should get one! Business aside, he is a great person to chat with, helpful and provides good advice too. Really happy to continue this great cooperation together!”
Grow your business with Choco Up