How CXA Group grew 500% with Choco Up

CXA Group
500%
Revenue Increase
3x
Valuation Increase

Expertise

Marketing

Company

Founded in 2013, CXA has reduced healthcare & insurance costs by integrating value chain, eliminating intermediaries & digitising end-to-end journey, and also transformed one-size-fits-all employee benefits into a company-funded e-wallet and digital marketplace

Challenges

Inability to restructure

CXA Group faced challenges in restructuring its business model to accelerate growth. They were unable to raise funding that allowed them to grow, without diluting equity.

Our solution

Choco Up offered CXA's management team the flexibility to restructure the traditional B2B “Direct to Corporate Brokerage” model into a highly scalable “Enterprise SaaS platform” for distributors, and maximise the future equity valuation of CXA.‍

CXA Group
Choco-Up is a game changer. They gave us the most founder-friendly and flexible financing option which allows us to restructure our business model and accelerate our growth. Choco-Up has been and will continue to be the funding to drive our growth
Rosaline Chow Koo, Founder of CXA
How CXA Group grew 500% with Choco Up

Our impact

With Choco Up’s capital, CXA was able to increase its cash position by 200%, without equity dilution. 

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