Marketing
Founded in 2013, CXA has reduced healthcare & insurance costs by integrating value chain, eliminating intermediaries & digitising end-to-end journey, and also transformed one-size-fits-all employee benefits into a company-funded e-wallet and digital marketplace
CXA Group faced challenges in restructuring its business model to accelerate growth. They were unable to raise funding that allowed them to grow, without diluting equity.
Choco Up offered CXA's management team the flexibility to restructure the traditional B2B “Direct to Corporate Brokerage” model into a highly scalable “Enterprise SaaS platform” for distributors, and maximise the future equity valuation of CXA.
Choco-Up is a game changer. They gave us the most founder-friendly and flexible financing option which allows us to restructure our business model and accelerate our growth. Choco-Up has been and will continue to be the funding to drive our growth
With Choco Up’s capital, CXA was able to increase its cash position by 200%, without equity dilution.
Grow your business with Choco Up