How Soundbrenner hit the right notes for growth

Soundbrenner
187%
Revenue increase
12%
Average MoM revenue growth

Expertise

Retail

Company

Soundbrenner is on a mission to empower musicians worldwide with modern technology and design, enabling them to master their craft. 

Founded in 2014, Soundbrenner has sold products in over 40 countries, with 700,000+ app users worldwide.

Challenges

Inability to expand inventory

Soundbrenner needed funding to expand inventory ahead of peak holidays that typically see a purchase rush.

Traditional financiers were slow and cumbersome, prompting the company to seek non-dilutive growth funding.

Inability to scale

Soundbrenner wanted to grow by introducing new products to reach more customers and grow revenue.

However, traditional financiers lacked the necessary understanding of their capital requirements, posing challenges in securing funding.

Our solution

Choco Up’s investment has allowed the company to be fully prepared for spikes in sales, making full use of sudden increases in demand. 

Additionally, Choco Up’s API plugins provide direct integration with sales channels, providing the company with a swift business underwriting process to mitigate lengthy negotiations.

Real time data monitoring allows Choco Up to track store performance, specifically during Black Friday and Cyber Monday, giving the company ongoing sales and growth insights.

Soundbrenner
Almost everyone wants to be a musician. Almost nobody succeeds. So our goal as a company is to bring that change to the world,” says Florian Simmendinge
 CEO and co-founder of Soundbrenner
How Soundbrenner hit the right notes for growth

Our impact

Since Choco Up’s initial investment, Soundbrenner has achieved an average of 12% month-on-month revenue growth, expanded into 10% new distribution channels, and captured a 187% revenue growth during the holiday seasons.

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