How this HK-based E-commerce company grew 300%

This HK-based E-commerce company aims to enhance living quality by offering a one-stop platform for building and household materials to customers. They offer suitable household appliances to customers with the latest technology. 

Having started as a traditional brick and mortar business with 40+ years of history, the son of the founder inherited the business and sought to transform it into a digital business. The goal is to bring their one-stop building platform into the global market. 

With the support of Choco Up, the founder was able to grow revenue by 300% in 6 months and increased compound annual growth rate (CAGR) by 1553%. 

Today, Choco Up shares the success of this partnership.

Friends and family rounds

Most companies receive growth funding from friends and family. This is known as a friends and family round. However, friends and family funding tends to be limited since it is restricted to personal finances. 

Consequently, cash flow and funds are tight, making it difficult to invest into marketing and paid ad-campaigns. 

Even though the website was making steady sales every month, it had not reached its full potential. Digital marketing was necessary to drive growth.

Investing into digital marketing

Digital marketing is one of the most effective ways to grow your business. The company realized that digital marketing proved to be successful. It had a strong marketing ROI.

However, the tight cash flow restricted market spending, slowing the growth of the company. The company needed to spend on marketing to increase sales, but it did not have enough cash flow to invest into digital ads. 

Consequently, most of the limited friends and family funding was going into paid ads.

Choco Up Impact

Choco Up understands digital merchants well and the importance of digital marketing. The direct integration of sales and marketing channels allows Choco Up to underwrite the business and provide funding within days. 

Real time data monitoring also allows Choco Up to track the impact and provide clients with ongoing growth advice. 

Choco Up’s investment allowed company revenue to grow 300% in 6 months, capture demand and cost savings of 30%, and drive website traffic growth by 200%. 

Choco Up Will Help the Company Sell to The World

Having an all-in-one catalogue for building and household materials is in high demand. The need for affordable construction materials delivered to the doorstep is a logistical pain point in the industry.

Choco Up will continue to help the company grow into an international E-commerce platform that can eliminate this pain point in the construction processes throughout different countries and regions by investing in their digital marketing campaigns.

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