How Soundbrenner hit the right notes for growth

Soundbrenner
187%
Revenue increase
12%
Average MoM revenue growth

Expertise

Retail

Company

Soundbrenner is on a mission to empower musicians worldwide with modern technology and design, enabling them to master their craft. 

Founded in 2014, Soundbrenner has sold products in over 40 countries, with 700,000+ app users worldwide.

Challenges

Inability to expand inventory

Soundbrenner needed funding to expand inventory ahead of peak holidays that typically see a purchase rush.

Traditional financiers were slow and cumbersome, prompting the company to seek non-dilutive growth funding.

Inability to scale

Soundbrenner wanted to grow by introducing new products to reach more customers and grow revenue.

However, traditional financiers lacked the necessary understanding of their capital requirements, posing challenges in securing funding.

Our solution

Choco Up’s investment has allowed the company to be fully prepared for spikes in sales, making full use of sudden increases in demand. 

Additionally, Choco Up’s API plugins provide direct integration with sales channels, providing the company with a swift business underwriting process to mitigate lengthy negotiations.

Real time data monitoring allows Choco Up to track store performance, specifically during Black Friday and Cyber Monday, giving the company ongoing sales and growth insights.

Soundbrenner
Almost everyone wants to be a musician. Almost nobody succeeds. So our goal as a company is to bring that change to the world,” says Florian Simmendinge
 CEO and co-founder of Soundbrenner
How Soundbrenner hit the right notes for growth

Our impact

Since Choco Up’s initial investment, Soundbrenner has achieved an average of 12% month-on-month revenue growth, expanded into 10% new distribution channels, and captured a 187% revenue growth during the holiday seasons.

Explore

See other success stories

HK-based E-commerce
Construction

How this HK-based E-commerce company grew 300%

300%
Revenue increase
1553%
CAGR increase
Read more
Indonesian HR startup
Human Resources

How did this Indonesian HR startup gain 300K candidates

300K
Candidates gained
250+
New enterprise clients
Read more
Cheak

Cheak gets a lift from Choco Up

Read more
Indonesian based E-commerce
E-commerce

How this Indonesian based e-commerce grew traffic by 150%

150%
Traffic Increase
13+
New Locations
Read more
SG-based E-commerce
E-commerce

How SG-based e-commerce company grew to 100+ employees!

100+
Employee Growth
120%
Marketing Growth
Read more
BuyHive
Sourcing as a service

When the world paused, BuyHive secured $2.2M with Choco Up

US$2.2M
Funding Received
2X
Gross Monthly Revenue
Read more
Jaco
Retail

How we are helping Jaco build the future

702%
Revenue increase
1553%
CAGR increase
Read more
US-based E-commerce
E-commerce

How this US-based E-commerce increased sales by 200%

200%
Sales increase
12%
Monthly growth
Read more
BuzzAR
Marketing

How Choco Up helped BuzzAR on their journey to a billion users

10x
User Growth
5
New Products
Read more
CXA Group
Marketing

How CXA Group grew 500% with Choco Up

500%
Revenue Increase
3x
Valuation Increase
Read more

Grow your business with Choco Up

Check eligibility