How did this Indonesian HR startup gain 300K candidates?

Based in Indonesia, this company provides an on-demand, pre-screened, flexible workforce to businesses in as fast as 24 hours. With more than 2.6 million workers in their community, they streamline the staffing process to ensure trust, commitment, and flexibility required in the New Normal of human resources. 

The company wants to grow its community in the platform which includes the web, social media, and mobile apps. 

Today, we share the success of their partnership with Choco Up. 

Increase Candidate Outreach

As a human resource company, the company needed to expand their community of candidates available. Doing so would mean more candidates for clients to choose from. This increases sales and builds brand awareness. 

Increasing candidate outreach can be done through marketing and headhunting. This could mean investing into paid advertising or active recruitment. This would require flexible working capital. 

However, as an asset-lite SaaS company in Indonesia, it is difficult and time consuming to obtain a bank loan. On the other hand, private equity would dilute ownership, taking away long term profitability. 

Expand Into Other Industry Verticals

The company hoped to diversify its services outside of logistics, warehousing, and E-Commerce for further growth. 

However, the company is developing new markets. It needs funding and expertise to properly execute its research and development in the new areas. 

Moreover, the company is in need of a network of strategic partnerships to start developing new products and services. Doing so will ensure that there is proper demand for services, and find mutually beneficial relationships between the company and other businesses. 

Choco Up’s Impact

The partnership between the company and Choco Up is twofold. Firstly, Choco Up provides flexible growth capital to be used in the development of the business. More importantly, as an expert in E-Commerce and SaaS, Choco Up provides business insights and acts as a bridge between the company and potential strategic partners. 

In doing so, Choco Up helps the company build strong partnerships with other businesses. This allows the company’s HR solutions to continue to scale between other partner and client companies. 

Since the partnership, the company has gained 250+ enterprise clients and a staggering 300K new candidates, demonstrating the expansive growth both on the clients and candidates side. 

Choco Up Will Help the Company Grow

The company wishes to reduce workplace inequality for workers and increase flexibility among client companies. Choco Up strives to help the company achieve its mission by providing valuable insights and networking opportunities to continue to help the business grow. 

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